Recently, Ukrainian consumers have got used to the fact that if a product bears the CE mark (“Conformité Européenne”), it is safe. Unfortunately, there exists a very similar mark, which the majority of consumers and even sellers may see as the CE mark of the European Union but actually is something completely different. This “CE” mark means “China Export” and only means that the product was manufactured in China. It is an aggressive approach to mislead consumers.
Valentyna Zasadko, senior analyst of School of Public Management UCU discussed these and other problems of international trade during the International Seminar “Slovak-Ukrainian Trade and Investment in the Context of EU-Ukraine Deep and Comprehensive Free Trade Area” organized by Prešov Regional Chamber of Commerce on April 20 in Presov (Slovakia).